Sly Studio at Inc Design Store

One of our first supporters, Inc Design store in Oamaru. Helen Riley-Duddin, the store's creative director, curator, and an independent designer herself, makes her the perfect fit for Sly and Company, and have been working together for over eight years. Helen is a design match-maker, well aligned with Sly and Company, we both share a love of all things bright and patterned!

Everything at Inc began with a concept, and that is what Helen looks for, along with quality, skill, sustainability, and entrepreneurship when selecting what to showcase. There is a real, independent, creative person behind each product, most of whom are New Zealand-based and create their ranges from start to finish. We love the collection of brands Inc. Design store supports and are proud to sit amongst such a diverse and talented cohort of New Zealand artists and ethical fashion brands.

If you're looking to wholesale our sustainable fashion brand, Sly and Company, let's collaborate and tailor-made just for you and your store. Even the space itself has a story, go visit:

Photo credits


18 Greta Street,
Oamaru 9400
Ph 0212456063